For Ubisoft, the principal indicator for assessing the success of the site and user experience is the conversion and dynamics of lead generation.

For example, in 2018, Ubisoft, the French computer game developer, increased the lead generation rate by 12% using this method. You can evaluate the effectiveness of a method by a series of A/B test examples.

A credible way to convince your skeptical clients or partners of the need to change is by demonstrating a specific result.

The possibility to accurately analyze specific parameters (for example, a new title option or the color of a call-to-action button) and evaluate their effectiveness.

The small number of studied variables makes it possible to get accurate data quickly, and the result will be indicative even for sites with few visitors and low traffic.

The main advantages of the method include: What is A/B testing for business, and what role does it play in digital marketing? It is an effective and widely used tool for determining which of the design options or elements of the site, content, and methods of its presentation will be best perceived by the audience, bringing more clicks and actions (subscriptions, reactions, orders, purchases, etc.). Such testing is most often conducted to check changes in design (color schemes) and call-to-action messages. For this, site traffic is divided into two parts, each is directed to its version of the page, and after a particular amount of time, conversion rates will show which version works better. What Are A/B Tests?Ī/B tests, which are also called split tests, are the comparison of two versions of webpages, main and tested one that has been changed. Let’s see what the definition of A/B testing is, find out what its benefits for SEO are, and learn how to work with these tools. For this, various tools are used, including A/B tests and multivariate tests.

Therefore, for SEO, content marketing, and marketing in general, it is critical to understand what exactly attracts customers, keeps their attention, and influences their behavior and choices. This factor has especially increased because of the global pandemic, which has caused a significant part of the traditional off-line business to move online, and it will continue to develop on the Internet. The competition for the attention of users and customers is getting fiercer every year.

How to Do A/B Tests and How Can They Work for SEO

Seo ab testing